KLASH project

This image shows the ideas that i could use for my logo in different styles. These are my initials. I chose to use the very last font as to me it looked different and it stood out. going through the process of the project i decided not to use them in the end as i chose i different style of font, which fitted into my logo project better.

this is an idea i created using the letter A. Even though i never used this for my work, i still find it interesting and unique.

This is the letter 'S' that i used for my logo name. I used the same idea as i used for my letter 'K'

Evaluation

Overall, i am please with my logo worked and how it has all fitted together nicely. I enjoyed this project as i came up with more idea as the project progressed, as i knew what i was finally doing. If i could change one thing i would have not spent too much time on decided what style font to have for the logo itself.

Bookmarks

This is the image i started off with. This is the My Chemical Romance album cover for Three Cheers For Sweet Revenge. The text is songs lyrics for the song that is on the album, which is titled Cemetery Drive.






These are the bookmarks that I have produced. I had to design bookmarks for a genuine competition. For this unit, I had to make a collage, illustrator, water paint and a painted design of the bookmark.




In my opinion I found both the water painted and the painted version the least effective. I struggled to make it look as neat as the illustrated version, which the complete opposite happened with the pained version.

This is the finally version i chose to use for my bookmark. this was drawn out using Illustrator. i found this easily to make and i am also pleased with the outcome of the design.

Chav Advert

My campaign is about 'Scallys. The picture i chose was a image from google. I didn't want to do a serious campaign so i thought by doing scallys would come across as humorous.

This is my final design for my campaign.


I have also designed a hat for the campaign. The programme i used was Photoshop. The icon of the man that is on the hat was from a sign that is in general used for buildings site ‘no unauthorized person allowed beyond this point’. I thought that would be a good image to use for my idea as the man has an angry look on his face and for the hand, I positioned the Fosters logo on his hand to say ‘don’t drink fosters’.


Other poster ideas for my campaign.
For this poster, I decided to make something simple and effective so I used the ‘CHAV’ text and placed it onto a picture of ‘chavs\scally’, that was edited on Photoshop. I don’t really like the background of the poster would I don’t think that the text contrast well.

For this poster, I decided to make something simple and effective so I used the ‘CHAV’ text and placed it onto a picture of ‘chavs\scally’, that was edited on Photoshop. I don’t really like the background of the poster would I don’t think that the text contrast well.

This is another idea I recently came up with for my campaign. The idea for this concept was to make the ‘chav/scally’ sound like that they are some kind of human species that can be found in numerous places. I made the layout of the postcard as if it was a scientific diagram. I truly like this postcard as it highlights the key points and I find it quite funny, which I wasn’t the postcard to be looked at in that view.




Evaluation
Overall, i enjoyed this unit on making the poster. Even though, i struggled on some ideas, i believe i have produce some good icons for my campaign. I like the idea that i chose, which was about ‘Chavs/Scallys’ as i wanted to make the campaign funny and amusing for other people to have the same views as me. If i had to change anything on the campaign, i would of not took as much time on making the poster and would of gone for something more simple and effective to create. But i do like the outcome of the poster and i am pleased with what i have produced.

Information Graphics

I found this graphic image of the world map unique and appealing as i like the way that the world map is made up of rectangles with the majority of them are the same colour. I also like that the countries are all labelled. I think that the map lacks in colour. Instead of having dark colours of grey, it should have a variety of different colours. Even though the map is labelled, it is not fully labelled as the names of the countries do not appear on the image. I find this image easy to understand, as my first impression of the image was the world map. I think that this image would work for an advertisement. For example, the advert for ‘HSBC the world's local bank’ advert, the ending is the world map.

This image is a calendar for June 2010. The first thing i noticed on the image is the promotion of the Fifa 2010 World Cup. I like positions of all the images for the calendar, which has the World cup logo on the top right corner of the calendar, the football boot on the top left corner and the football at the bottom in the right corner. The Apple logo is centred with the South Africa flag as the background. Finally the background of the whole calendar is grass from a football pitch which i think is a excellent idea to have. I think that the positioning of the logo should not have been put there and to me the logo looks petite. I would have printed the logo onto the football on the white sections. Overall, this does promote the World Cup very well.

This image displays information on the world’s largest artificial island and tallest buildings. I think that the image is presented on this image is brilliant. There is lots of information on where the island and buildings are situated. The one object i would change about the information is, the column of writing on the right hand side. I would adjust the background colour and writing instead of using the basic black and white.

This image displays information about aircrafts that fly inside of the North Atlantic organized track system. The information that it shows is the halfway point, position check, getting in line and the safety envelope. It also displays the flight levels. I like the way it shows a zoomed up image of the plane that explains the safety envelope. Underneath the track, it also shows the track when flying over the North Atlantic and information ‘East into the night’. I find the red text highlight colour and the white text makes the subtitles difficult to read and would change the colours of that. In general, the image and the information is really good, easy to read and it is labelled well.

This is a poster from the World Health Organization which explains how the combination of unsafe water, inadequate sanitation and poor hygiene can kill 200 people in an hour. I like the layout of this reminds me of the game ‘operation’ the way certain things are highlighted and pieces can be taken away. The poster also shows shocking information about what countries have safe water, water problems in the Unites States and waterborne diseases. A simple human frame is placed in the centre of the poster, which highlights what poor water can do to the human body. I think is very effective and simple to understand, especially for people who don’t know what it can do. It gives you facts and figures on the layout of this poster which i think is effective cause it will make people stunned and anxious. I dislike the writing and the background as they are similar colours which for me, makes the text hard to read. I also don’t like how the some writing overlaps the centre image and how the bottom right image overlaps a part of the centre image. Overall, this poster is very useful with effective information and helpful images.

Signs, Signifiers, Signified

Sign - is what the information stands for and how the information can be communicated to get the message across towards the viewers. This could be words, images, gestures, textures and sounds.

Signifiers - the way information is presented. Either by a word or other meaningful unit in a language.

Signified - is your interpretation (what you think)


Sign - album cover for Green Day - American Idiot

Signifiers - the white arm holding a grenade shaped as a heart, blood on the hand, different size text, the bold colours of red black and white.

Signified - The album cover to me could signify many reasons. The heart could represent the passion for America. Maybe a persons heart has been ripped out with the blood running down the hand or the 'heart grenade' symbolizing war. 'American Idiot' could refer to the government or George Bush at the time this album was released. 'Wake Me Up When September Ends' is a song that is listed on the album. The official music video for that song is on the war that is happening in Iraq, seeing all the soldiers preparing for war. By seeing this video i think, over all that the album cover is about George Bush and the war in Iraq.


Sign - PlayStation 3 game Heavy Rain

Signifiers - The white text with the blobs at the end of each letters, to make it look like rain has dropped onto the letters. Rain in the background, the origami model, and blood on the origami image and also on the floor.

Signified - The game cover to me, looks like it is a dramatic thriller game when i look at it. The blood and the dark background The colours are all mainly dark, the background is black with heavy rain. Blood is also spread on the floor and on the origami image. In the game there is a character who is a origami serial killer, who uses extended periods of rainfall to drown his victims. To me, this the reason a Origami image is placed in the center of the cover and what the whole game is basically about. The text is simple but corners look like blobs to make you think rain has dropped onto the letters.


Sign - Spray painted graffiti by Bansky

Signifiers - 2 soldiers painting a red peace sign.

Signified - This wall graffiti tells me that the soldiers want world peace. I think it has to do with the war in Iraq and to bring all the soliders home. This is a good piece of art work to me as the soldiers in Iraq is a main concern in Britain, especially for familys who have their loved ones fighting for their country. In some way i think it is about the goverment aswell. The soldiers in this piece are looking nervous as it looks like they are looking out for someone, while one of the soldiers are painting a 'Peace' sign. It almost feels like they are scared of fighting and it also looks like that they want to show people how they feel about the situation.


Sign - DVD for the film Dogma

Signifiers - The characrters in the film all positioned in a 'V' shape and the red, christianity like script text

Signified - This poster shows all the characters in the flim. You can tell that the film in some way, has somthing to with Jesus or Christianity as the 2 characters in the centre have angel wings. It also shows that these 2 characters have a main part in the film (which they do) as they have a bright light shining down on them. They are are Jesus's angels in the film, but towards the end they turn bad by killing some citizens because they never followed the 'commandments'. The film was actually banned in some countries as the public thought it was displaying Blasphemy.
The red text to me looks like script text, that chritians used to used many years ago. By looking at this, it makes me more convinced that the film is about Jesus or Christianity.


Sign - DVD cover for Spongebob Squarepants the movie

Signifiers - Spongebob Squarepants holding a Buoy with the film title on it.

Signified - The poster for this film to me seems like the film is a witty, childish. The background which is Spongebob’s face looks daft and the colours are intense and bold. The film is aimed towards young children. The SpongeBob SquarePants Movie is based on the Nickelodeon television series SpongeBob SquarePants which Spongebob goes on a wild adventure with his best friend Patrick Star on a quest to save King Neptune's crown and save Bikini Bottom from the evil Plankton.

Advertisments

Scale Advert


This is the advert for Gaviscon. Gaviscon is a medicine that cools and reduces heart burn pain. This advert shows a women suffering with heart burn so she takes a spoon full of Gaviscon. The advert then zooms into the women's throat as you was inside and the medicine turns into fireman and using a hose pipe 'cooling' her throat down. I think that this is a good example of a scale advertisement.

Photography Advert


This timelapse advertisement is for the Samsung Soulb phone. The advert shows the phone in the centre of the screen while in the background, it shows a timelapse of a different parts of places. During the advert the is a part where it slows down then speeds back up again. I like this a lot as it gives the whole advert a good effect.

Texture Advert


This advertisement is for LOOK magazine which has quick flashing images throughout. The advert images are mainly consist of modeling images, clothing items and accessories. This is to show you what most things are included into the magazine. I think this advert is a good effect, because even though the images flashing quickly, you can still manage to see what it is.

Digital Advert


This is a 3D advertisement promoting Guitar Hero 2 for the Xbox. During the advert, loud metal music is played throughout with lightenings bolts coming out of the guitar. I think this is to make feel its the best game to 'rock' out to. I don't really like the graphics in the advertisement.

Illustration Advert


This advertisement promoting the game, Dragon Age. This advertisement is also most like-life as the game makes is seem like that. During the advert, a man talks throughout with calm music at the beginning and then faster towards the end. This is to make your Pulse raise and excited to make you buy the game.

Provocation Advert
\

This is the advert for Anti-smoking. The advert is a interview with a man speaking about that he has throat cancer and lung cancer. He also mentions about his eldest daughter coming to visit in December. This provocation for this advertisement is to get the point across to stop smoking for people who do. By using person who is actually suffering a deadly symptom, it would make people think twice about smoking. At the end of the advert it says he never got to see his daughter and died 10 days after filming the advert.

Viral Advertisements

iTunes Advert - ColdPlay


This is the advert for iTunes which promotes songs that you can download from iTunes. For this advert it uses Coldplay with their song Viva La Vida. When i first saw this advertisement i thought it was promoting a new song by Coldplay. It was only towards the end that i saw that it was for iTunes. During the advert it had splashes of colour throughout the duration of the advert which i found quite eye catching. The splashes of colour is the main source of the advert as it represents iTunes. They have used this in some previous iTunes adverts.

Specsavers Over 60's Rollercoaster Advert


When i first seen this advert, i didn't really know what it was for. I was shocked that it was for Specsavers as the advert is nothing to do with Specsavers. I find this advert is quite funny and amusing to watch, as it shows an old women and a old man eating a cheese sandwich and then there suddenly a rollercoaster. It is only at the end of the advert that it shows what the advert is promoting, which is the specsavers logo and offereing 30% off for over 60's. I think this is good entertaining advertisement.

Lloyds TSB 'for the journey' Advert


This particular Lloyds TSB advert stands out the most to me out of the rest, as at first you don't know what the advert is for. It shows a man and women meeting on a train and going through the stages of life as most couples do. At first i didn't see the point of the advert and why had anything to do with TSB, until towards the end when the narrator spoke quoting 'Everyday where busy helping our millions of customers get to where they want to go in life'. This explains the whole advert to me, as it shows the man and women going through a 'journey' in life. The is also soft classical music played in the background, which also goes well with the great animation.

EU & Local Elections TV Advert


I don't think this is a good viral advertisement as i find it quite boring just watching a women walking the dog to the polling station. The only good parts in the advert is the 'invisible' barrier, which has stopped her from voting which is a good idea. It does get the message across to people that don't let anything stop you from voting. Personally, i think the creators could of come up with a better idea for the advert but keep the same message.

Sony Bravia 'bunny' advert. 'Color like no other'


When i first watched this advertisemet, at first i didn't think it was for Sony, at the time i thought it was a kids advert as soon as i seen the rabbits and the whale. I like this viral advertisement alot as the stop motion animation as the animals turn into other objects or another animal. The song that is used in the advertisement is 'She's Like A Rainbow' by The Rolling Stones. This song is a happy and cheerful song. During the advert, there is a part where the 'wave' crashes down into separate parts that look ice burgs and it syncs in time with song when it slows down, which i think is really good. The message that gets across to the audience speaks for its self 'Colour like no other' as throughout the advert bright colours are used.