Viral Advertisements

iTunes Advert - ColdPlay


This is the advert for iTunes which promotes songs that you can download from iTunes. For this advert it uses Coldplay with their song Viva La Vida. When i first saw this advertisement i thought it was promoting a new song by Coldplay. It was only towards the end that i saw that it was for iTunes. During the advert it had splashes of colour throughout the duration of the advert which i found quite eye catching. The splashes of colour is the main source of the advert as it represents iTunes. They have used this in some previous iTunes adverts.

Specsavers Over 60's Rollercoaster Advert


When i first seen this advert, i didn't really know what it was for. I was shocked that it was for Specsavers as the advert is nothing to do with Specsavers. I find this advert is quite funny and amusing to watch, as it shows an old women and a old man eating a cheese sandwich and then there suddenly a rollercoaster. It is only at the end of the advert that it shows what the advert is promoting, which is the specsavers logo and offereing 30% off for over 60's. I think this is good entertaining advertisement.

Lloyds TSB 'for the journey' Advert


This particular Lloyds TSB advert stands out the most to me out of the rest, as at first you don't know what the advert is for. It shows a man and women meeting on a train and going through the stages of life as most couples do. At first i didn't see the point of the advert and why had anything to do with TSB, until towards the end when the narrator spoke quoting 'Everyday where busy helping our millions of customers get to where they want to go in life'. This explains the whole advert to me, as it shows the man and women going through a 'journey' in life. The is also soft classical music played in the background, which also goes well with the great animation.

EU & Local Elections TV Advert


I don't think this is a good viral advertisement as i find it quite boring just watching a women walking the dog to the polling station. The only good parts in the advert is the 'invisible' barrier, which has stopped her from voting which is a good idea. It does get the message across to people that don't let anything stop you from voting. Personally, i think the creators could of come up with a better idea for the advert but keep the same message.

Sony Bravia 'bunny' advert. 'Color like no other'


When i first watched this advertisemet, at first i didn't think it was for Sony, at the time i thought it was a kids advert as soon as i seen the rabbits and the whale. I like this viral advertisement alot as the stop motion animation as the animals turn into other objects or another animal. The song that is used in the advertisement is 'She's Like A Rainbow' by The Rolling Stones. This song is a happy and cheerful song. During the advert, there is a part where the 'wave' crashes down into separate parts that look ice burgs and it syncs in time with song when it slows down, which i think is really good. The message that gets across to the audience speaks for its self 'Colour like no other' as throughout the advert bright colours are used.