The advert for the NHS Anti-Smoking 'hooked' is to make people aware on how 'hooked' you can get on smoking. It shows certain satistics 'An average smoker needs over 5000 ciggarettes a year' is used in the advert. This is to give the viewers a shocking reaction on how much people smoke a year. During the advertisment, dramatic music is played to emphersize his addiction. Also a sound of a reel from a fishing rod is played in the background, as the man is beining dragged along the floor. The advert and the posters are designed to confront smokers with the controlling nature of their addiction. Towards the end of the advert, on the ciggarette package, it shows text saying 'Get help to stop smoking'. I think this is shown as despite the satistics, there is help quit. The advert and the poster, makes me feel frightened and distressed as makes you think what can happen to close members.
Poster
Advert
Website
The website shows a variety of different information on smoking and on how to quit.
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