The advert is to reinforce the message, especially to children, no matter how street-wise, they can be caught off guard. The advert is simple, with 2D sketching. Even though the is no special effects, compared to the newest 'Hedgehogs Road Safety Campaign' which is in 3D with different effects, the 2D advert is still efffective. The slogan that is used is this advert 'Stop. Look. Listen. Live' is plain and simple to the viewers. The theme song for this advert is simple and clever song to use, to tell the viewers, to stay alive. This advert is child like and also eye catching for me to watch, even though it is aimed for young children, it is enjoyable to watch with the music and the characters it makes you aware of road saftey. The poster is also simular to the advertisment, eye catching and child like.
Advert
Poster -
Website -
The website shows information in road safety. the layout of the website is aimed for young children.
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